How did Instagram become as important as other social media platforms in this Lok Sabha election
How did Instagram become as important as other social media platforms in this Lok Sabha election Like the previous Lok Sabha elections, the role of social media in this election too is considered to be important. In addition to electoral experts, many information technology experts have said that social media platforms can influence at least five to seven percent of the vote this time.
Facebook, Twitter, Whatsapp, and YouTube are part of the general life of people in India. Despite all the negative impacts, these platforms have become mandatory in our everyday lives. Political parties are talkative about this matter. In such a situation, the estimation of four to five crore voters affected by their use in the election is not wrong, but it seems less
This time in the sense of social media, the election of Instagram can be particularly interesting due to the increasing trend. There was no discussion about this social media platform in the last election. But this time the case is different. It has been seen that apart from national parties such as BJP and Congress, regional parties such as Trinamool Congress (TMC) and Aam Aadmi Party (AAP) have also been invited to bring voters to the Instagram Are not used less than any other social media platform.
According to the experts, the reason for the instagram being less talked in the last election can be an image that connects it to the people of the particular group (elit group). Generally, Instagram is seen as a social media platform for small celebrities, models, high-income communities and generation-z (this generation has grown to generation). Since this class is quite limited, the political parties were not interested in it for a long time.
According to a report of Times of India, the Congress party cast its first post on Instagram in March 2014. At the same time, the BJP, which was at the forefront of using other social media platforms, started using this platform in about a year after winning the last general election in 2015. On the other hand, TMC got the 2016 and 'AAP' in 2017 and explained the capacity of Instagram
The inclination of the younger generation is now towards the Instagram
Another reason for this distaste is that users and followers of the Instagram were not as much as social media platforms until the last Lok Sabha elections. In this sense, its ability to influence more voters was less compared to platforms such as Facebook and Twitter. But now the situation is something else. The Economic Times quoted sources in this industry as saying in a recent report that now India has more than 12 million Active Instagram users every month. Among them, seven to eight million users are active on a daily basis, most of them young
Social media expert Santosh Desai says that now the leaning of the younger generation is moving from Facebook and Twitter to Instagram. At the same time, the number of young voters will be the highest in this Lok Sabha election as last time. They will have more than eight crore voters, who will vote for the first time in any election. These voters can be active in large numbers on the Instagram, on which all the parties have a look. In such a list of other major social media platforms Incarnation of the name of the Instagram does not surprise
Talking about Instagram, the BJP is ahead of all parties in this case. He has more than 16 million followers here. Apart from this, the party is also running separate Instagram handle for 25 states. These include Delhi (1.5 lakh) and Gujarat (1.4 lakh) BJP's Instagram handle followed by the highest. Congress is number two, with 3.72 lakh followers. This number is much less compared to the BJP, but the main opposition party has kept its campaign very aggressive on this platform under its election plan. Not only this, the party's new general secretary Priyanka Gandhi has joined the instagram after joining Twitter.
This social media platform can leave behind all in political manipulation in the future
This interest of political parties can also be seen with the effect of Instagram. According to international reports, in other countries including the US, Instagram has emerged as the new weapon for the election campaign. According to a report from Bloomberg, In the US presidential elections in 2016, in the matter of allegedly influencing voters by Russia, Instagram had also left behind Facebook.
According to experts, it is possible that Indian political parties have understood this and so they are showing so much hype about this platform. Through the Instagram, how the Congress and BJP are attracting young people to it, with some examples they understand. BJP's Instagram account is full of photographs and videos of Prime Minister Narendra Modi. In these they appear in public meetings to talk to people and start their government's plans. At the same time, the party shares the 'dynasty politics' as well as the cartoon-makers who make fun of the Congress.
On the other hand, Congress is trying to do 'Young India' by posting content related to issues such as LGBTQ Rights, Women's Reservation, Unemployment. The party also runs a video series, in which the key leaders of the Congress talk to the common people. Recently, the party played a video series called 'talk of the matter' on the basis of Narendra Modi's "talk of mind", in which the party called for the end of the Fake News campaign in the video.
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Facebook, Twitter, Whatsapp, and YouTube are part of the general life of people in India. Despite all the negative impacts, these platforms have become mandatory in our everyday lives. Political parties are talkative about this matter. In such a situation, the estimation of four to five crore voters affected by their use in the election is not wrong, but it seems less
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| How did Instagram become as important as other social media platforms in this Lok Sabha election |
This time in the sense of social media, the election of Instagram can be particularly interesting due to the increasing trend. There was no discussion about this social media platform in the last election. But this time the case is different. It has been seen that apart from national parties such as BJP and Congress, regional parties such as Trinamool Congress (TMC) and Aam Aadmi Party (AAP) have also been invited to bring voters to the Instagram Are not used less than any other social media platform.
According to the experts, the reason for the instagram being less talked in the last election can be an image that connects it to the people of the particular group (elit group). Generally, Instagram is seen as a social media platform for small celebrities, models, high-income communities and generation-z (this generation has grown to generation). Since this class is quite limited, the political parties were not interested in it for a long time.
According to a report of Times of India, the Congress party cast its first post on Instagram in March 2014. At the same time, the BJP, which was at the forefront of using other social media platforms, started using this platform in about a year after winning the last general election in 2015. On the other hand, TMC got the 2016 and 'AAP' in 2017 and explained the capacity of Instagram
The inclination of the younger generation is now towards the Instagram
Another reason for this distaste is that users and followers of the Instagram were not as much as social media platforms until the last Lok Sabha elections. In this sense, its ability to influence more voters was less compared to platforms such as Facebook and Twitter. But now the situation is something else. The Economic Times quoted sources in this industry as saying in a recent report that now India has more than 12 million Active Instagram users every month. Among them, seven to eight million users are active on a daily basis, most of them young
Social media expert Santosh Desai says that now the leaning of the younger generation is moving from Facebook and Twitter to Instagram. At the same time, the number of young voters will be the highest in this Lok Sabha election as last time. They will have more than eight crore voters, who will vote for the first time in any election. These voters can be active in large numbers on the Instagram, on which all the parties have a look. In such a list of other major social media platforms Incarnation of the name of the Instagram does not surprise
Talking about Instagram, the BJP is ahead of all parties in this case. He has more than 16 million followers here. Apart from this, the party is also running separate Instagram handle for 25 states. These include Delhi (1.5 lakh) and Gujarat (1.4 lakh) BJP's Instagram handle followed by the highest. Congress is number two, with 3.72 lakh followers. This number is much less compared to the BJP, but the main opposition party has kept its campaign very aggressive on this platform under its election plan. Not only this, the party's new general secretary Priyanka Gandhi has joined the instagram after joining Twitter.
This social media platform can leave behind all in political manipulation in the future
This interest of political parties can also be seen with the effect of Instagram. According to international reports, in other countries including the US, Instagram has emerged as the new weapon for the election campaign. According to a report from Bloomberg, In the US presidential elections in 2016, in the matter of allegedly influencing voters by Russia, Instagram had also left behind Facebook.
According to experts, it is possible that Indian political parties have understood this and so they are showing so much hype about this platform. Through the Instagram, how the Congress and BJP are attracting young people to it, with some examples they understand. BJP's Instagram account is full of photographs and videos of Prime Minister Narendra Modi. In these they appear in public meetings to talk to people and start their government's plans. At the same time, the party shares the 'dynasty politics' as well as the cartoon-makers who make fun of the Congress.
On the other hand, Congress is trying to do 'Young India' by posting content related to issues such as LGBTQ Rights, Women's Reservation, Unemployment. The party also runs a video series, in which the key leaders of the Congress talk to the common people. Recently, the party played a video series called 'talk of the matter' on the basis of Narendra Modi's "talk of mind", in which the party called for the end of the Fake News campaign in the video.
UMT MTK TOOL
How did Instagram become as important as other social media platforms in this Lok Sabha election
Reviewed by Gsm Technology
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Reviewed by Gsm Technology
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